PAUSE FOR PACE | SPIN YOUR INNOVATION WEB Before you charge ahead, it’s worth pausing to see what you’ve really built. Not just the idea, but everything holding it up. Spinning an Innovation Web is a simple way to take stock. Strengths, gaps, tension points. All visible at once. No scores. Just a clearer picture of where you’re solid and where a little more work might help. If it’s useful, you can spin your own here.

PEAK TWO DEBRIEF | INVENT You’ve evolved the idea, worked within constraints and made it real. If you’ve made it this far, you’re no longer guessing. You’ve learned what the idea can be, and what it’s not. Now it’s time to change gear and get ready to launch. Mid Peak Debrief Well, that wasn’t as tough as you’d expect and the progress we’ve made is clear for all to see. I simply love the invent phase, full of creativity, conundrums and solutions that bring the product into

INSIGHT 18 | PURPOSE MATTERS Inspiration can carry you a long way. Not necessarily in the right direction. When you’re grounded in purpose, that anchor prevents you drifting. In my case, the tide had other ideas. in¹⁸ | Purpose Matters Inspiration without purpose... Swept along without direction I’ve just realised we didn’t celebrate the win back in in⁹ . Now that’s the equivalent of holding in all your emotions as you calmly await the deliberations of VAR before letting

INSIGHT 17 | LIMITS MATTER You’ve worked in the cage, hemmed in by constraints. Some self-imposed, others not. Your product ticks every box you set, so it’s good to go… right? Playtime in the arena of life isn’t for the faint-hearted. How ready are you? in¹⁷ | Limits Matter No mercy… Above and beyond Development cycles, those dreaded loops, are like spinning plates. At some point at least one will fall, smash, sending shards that disrupt and distract your focus. But why th

INSIGHT 16 | REALITY MATTERS Ideas behave impeccably in your head. They’re far less cooperative once you try to make them. That’s when you really understand what’s working and what’s not. Even if it’s rough, unfinished, or held together with tape. in¹⁶ | Reality Matters Clarity through conflict In a world of contrast and conflicting advice there’s plenty of store to be taken in contrasting idioms that have stood the test of time. “Measure twice, cut once” vs “Nothing vent

INSIGHT 15 | BEHAVIOUR MATTERS Habits die hard, they say. Especially those hard-wired into our DNA. If someone watched how you behave around your idea, what would they see? Progress, or patterns repeating themselves? in¹⁵ | Behaviour Matters Habits die hard… Observation tells a story Observational comedy can often be brutal yet it’s that sometimes slightly harsh insight that resonates with the audience and brings the reward of laughter, feeding that all important energy

INSIGHT 14 | ENVIRONMENT MATTERS? Are you built to sprint or endure? Both will get you to the finish line, just not at the same time. The trick is knowing which race you’re actually in. And whether the environment you’re in is helping or hindering your pace. in¹⁴ | Environment Matters Sprint or endure… Finding the balance Are you the pace setter who pulls out of the race to let others past, your job done? A sacrificial pawn in a game of chess, never meant to be the winning

INSIGHT 13 | LAYERS MATTER There’s strength in layers, of that there is no doubt. Have you considered what under-armour your idea has? Creation is one thing, tough enough on its own. How it’s presented to the world is what really protects you from catching a cold. in¹³ | Layers Matter Protective shells … Tough nuts to crack Back in 1745 Benjamin Franklin once wrote “Fortified towns are hard nuts to crack” so how can you fortify your business when a patent isn’t viable. The mo

INSIGHT 12 | PRAGMATISM MATTERS Patents add weight to your idea but can also weigh it down. Ever asked yourself if you’re protecting something people actually want? Simply following convention can be costly. How sure are you there is method in your madness? in¹² | Pragmatism Matters The patent smokescreen… Vanity or validation That magical moment, your idea has finally been validated, and all your hard work has been rewarded. Your patent has been granted and published to th

INSIGHT 11 | BOUNDARIES MATTER Ever felt like a caged innovator? Inspired, but boxed in by constraints. The good news is that limits can be the catalyst, a workaround that just works. Have you embraced the cage, or are you still fighting it? in¹¹| Boundaries Matter The caged innovator…Inspired by constraints Anything can be taught, right? There’s a technique or trick for everything, a formula to follow that guarantees results. That’s why we have an education system, surely.

INSIGHT 10 | EVOLUTION MATTERS SME, now that's Some Mountain Expedition. A journey you've set out on with passion and purpose. Ideas rarely translate as perfect and complete products, they evolve. The question isn’t whether your idea will change; it’s which version you will launch first. in¹⁰ | Evolution Matters SME… Some Mountain Expedition Now, I’m no fan of abbreviations, they are often exclusive, a language for those already in the know. But I am a huge fan of clarity,

PEAK TWO | INVENT We’re already nine weeks into the climb. Who’s up for going again, same distance, steeper gradient? To invent is to have fun. To test is to have even more fun. Let’s see what your idea is really made of. The Invent Peak...Setting up basecamp I believe progress begins when ideas take shape. When thoughts become something you can touch, test and share. So why Invent? Invention is where imagination becomes real. It’s the point where ideas take form and lear