Skiing Uphill
The Innovation Black Run


A practical guide for people who make things happen.
A clear, practical guide, built around three peaks and twenty-seven insights, to help you turn an idea into something real.
What you’ll get…
Clarity
See the journey ahead with purpose.
Momentum
Move from idea to action with confidence.
Impact
Make something real, meaningful and built to last.
Ready to start your climb?
Book coming soon!
Why I wrote this book
I wrote Skiing Uphill for people who do not struggle with ideas, but with turning them into something tangible.
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After decades of designing, building and launching products, I have learned that true understanding begins when ideas collide with the realities of making and the perspective of users.
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This book distils that experience into a practical guide that helps shift mindset and, ultimately, outcomes.
Who this book is for
This book is for people who make things happen.
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SMEs and entrepreneurs shaping an idea into a product
Innovators within businesses navigating uncertainty
Students and early-stage creators looking for a practical route forward
Anyone who has started, stalled, and wants to restart with clarity
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If you are prepared to act, reflect and adjust as you go, this book is written for you.
How it’s pitched
The book is built around three peaks and twenty-seven short insights. Each one is designed to be:
Practical and easy to read
Thought provoking, offering a fresh perspective
Focused on momentum, not perfection
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Dip in or read cover to cover. The pace is engaging, written to be used, revisited and reflected on.
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The Innovation Black Run is more rewarding than you ever imagined
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Ready to start your climb?
Book coming soon!
