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Skiing Uphill
The Innovation Black Run

A black run is supposed to be the difficult way down. Innovation has a habit of making even that feel uphill.

Front Cover of Skiing Uphill book
Back cover of Skiing  Uphill book

From an award-winning innovation consultant

3 peaks. 27 Innovation Insights. One practical journey from idea to reality.

A practical guide for people who make things happen.

A clear, practical guide, built around three peaks and twenty-seven  insights, to help you turn an idea into something real. 

What you’ll get…

Clarity

See the journey ahead with purpose.

Momentum

Move from idea to action with confidence.

Impact

Make something real, meaningful and built to last.

Ready to start your climb?

Why I wrote this book

I wrote Skiing Uphill for people who do not struggle with ideas, but with turning them into something tangible. 

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After decades of designing, building and launching products, I have learned that true understanding begins when ideas collide with the  realities of making and the perspective of users. 

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This book distils that experience into a practical guide that helps shift  mindset and, ultimately, outcomes.

Who this book is for

This book is for people who make things happen. 

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SMEs and entrepreneurs shaping an idea into a product
Innovators within businesses navigating uncertainty
Students and early-stage creators looking for a practical route  forward 

Anyone who has started, stalled, and wants to restart with clarity 

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If you are prepared to act, reflect and adjust as you go, this book is  written for you.

How it’s pitched

The book is built around three peaks and twenty-seven short insights. Each one is designed to be: 

 

Practical and easy to read 

 

Thought provoking, offering a fresh perspective 

 

Focused on momentum, not perfection 

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Dip in or read cover to cover. The pace is engaging, written to be used,  revisited and reflected on. 

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The Innovation Black Run is more rewarding than you ever imagined

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Inspire Peak infographic
Invent Peak Infographic
Innovate Peak Infographic

Insights into action

Explore practical tools and resources built to help you

challenge, develop and progress an idea.

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This site shows how I work.


The book explains why.

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Skiing Uphill captures the thinking, judgement and lived experience behind Innovation Simplified™.


If that perspective resonates, a conversation is the natural next step.

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Steve Blanks, product innovation consultant and design for manufacture specialist based in Cheshire, UK.


Helping SMEs incubate their ideas into market-ready products.

  • Innovation strategy consultancy

  • Product development

  • Design for manufacture

  • Prototype validation

  • Intellectual property protection

  • Agile processes

  • Product commercialization​

© 2026 Incub8ideas

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