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From idea to launch and beyond.

Start at the beginning or parachute me into a live project. I can help shape it, make it and move it forward.

Shape it

Find the idea worth developing.

 

An idea needs more than enthusiasm, it needs a clear purpose.

 

Clarify what it solves, who it is for, where the value sits and what needs challenging before deciding the best way forward.

Make it

Turn the thinking into something real.

 

Explore alternate concepts, then design, prototype, test and refine.

 

Solve the difficult bits early, simplify where you can and get the product ready to manufacture.

Move it

Get it out into the real world.

Turn the product into a proposition people can understand and buy.

 

Launch it, learn from the market and use what comes back to keep improving what happens next.

Three pathways. Flexible by design.

Continue independently, or choose one of three ways to work with me. The level of support can flex as the project develops.

Advisory
Support

You lead the project. Use me at key stages.


Bring me in for independent challenge, review and guidance when another perspective would help.

Project
Delivery

You set the challenge. I get hands on.


I undertake defined design, development, R&D or other project work against an agreed scope.

Collaborative Pathway

We explore the opportunity together.


Where the contribution, risk or reward justifies it, we can consider something beyond straightforward paid work.

Not sure which pathway fits?

Get a little clarity before deciding what, if anything, you need.

Explore first.

No charge. No commitment. Just enough input to help you see the next step more clearly.

Let's talk

Start with a conversation about the idea, where you are and what you are trying to achieve. Where appropriate use the mutual NDA template before sharing the detail.

Let's take a look

Where useful, I’ll add some initial expert perspective.

Check out the hub

Use the free Resource Hub tools to challenge the thinking and look at the opportunity from a few different angles.

Let's talk again

Compare what you see with what I see and decide what, if anything, should happen next.

You may leave with enough clarity to carry on yourself. If you do need support, we’ll have a much better idea where it could add value.

Want to give your idea some colour and shape?

Define the work.

Pause for pace. Before anything starts, we clarify who does what, what needs doing and what success looks like.

What needs doing?

Define the next piece of work.

What will you do?

Keep hold of the parts that make sense for you.

What will I do?

Bring me in where my experience adds the most value.

What does success look like?

Agree what we are trying to achieve before we begin.

If I’m getting hands on, we turn that clarity into an agreed scope. A short pause here helps the project move faster once the work begins.

Want to give your idea a clear path forward?

Funding that fits.

Choose the relationship first. Then the funding route that works for the project.

Pay as you go

Use support where it adds value.

Bring me in for a defined piece of work, a review or a problem that needs solving.

 

Stay flexible and only commission what you need, when you need it.

Retained

Keep momentum without starting again each time.

Maintain regular access to support as the project develops.

 

Useful when decisions, reviews and next steps benefit from continuity and someone staying close to the thinking.

Collaborative

Share more of the journey.

Where the opportunity, contribution, risk or reward justifies it, we can consider a deeper relationship beyond straightforward paid work.

Occasionally, I may also invest in the right idea where I believe strongly enough in the opportunity and the people behind it.

The relationship adapts to the project, not the other way round.

Want to compare the funding routes.

Not sure what you need? Start with a conversation. We can work out what matters, what you can do yourself and where my support could add value.

  • LinkedIn logo

This site shows how I work.


The book explains why.

Skiing Uphill captures the thinking, judgement and lived experience behind Innovation Simplified™.


If that perspective resonates, a conversation is the natural next step.

Steve Blanks, product innovation consultant and design for manufacture specialist based in Cheshire, UK.


Helping SMEs incubate their ideas into market-ready products.

  • Innovation strategy consultancy

  • Product development

  • Design for manufacture

  • Prototype validation

  • Intellectual property protection

  • Agile processes

  • Product commercialization

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