Blog post 23 Invent
- Jul 31
- 3 min read

PEAK TWO DEBRIEF | INVENT
You’ve evolved the idea, worked within constraints and made it real.
If you’ve made it this far, you’re no longer guessing.
You’ve learned what the idea can be, and what it’s not.
Now it’s time to change gear and get ready to launch.
Mid Peak Debrief
Well, that wasn’t as tough as you’d expect and the progress we’ve made is clear for all to see.
I simply love the invent phase, full of creativity, conundrums and solutions that bring the product into clear view, honed and ready for launch.
The idea has morphed into a product which can reliably be reproduced. Not perfect, but more than good enough to launch.
Now we have a clear continuous improvement plan, new and improved will soon follow, keeping that all important momentum going.
Our pace is good, keep this up and we will hit the summit before the storm.
Let’s take a brief pause to reenergise before we go again, a rest has been well earnt.
If Jim were here he’d be delighted by the progress that’s been made. There’s no reward without effort and rewarded we certainly have been. I can just hear his words of encouragement driving us on.
“The products unique, everyone will love it. Better still they actually need it!” Now let’s bring this home!
Insight Checkpoints 10 to 18
in¹⁰ | Evolution Matters | Think box set, not epic movie
Episode one is the hook, not the full-length feature. Launch what is good enough to grip your audience, then channel the budget into episode two and beyond.
in¹¹ | Boundaries Matter | Creativity loves a cage
Embrace what confines you, but do not let it define you. Free thinking may be freewheeling, yet it is often the constraint that ignites creativity and reveals what truly matters, what others will ultimately value.
in¹² | Pragmatism Matters | IP = Infringement Possible
Treat protection like travel insurance. Buy it only for the places you will stay and play, and only once you are sure which extreme sports you will be committing to along the way.
in¹³ | Layers Matter | Keep the cold at bay
Layer up for the trek ahead. Combine alternate forms of protection as your under-armour. Staying warm gives you the stamina to keep climbing, while others struggle to keep up.
in¹⁴ | Environment Matters | Wrong bike or wrong race?
If the trail demands a mountain bike, don’t arrive on a race bike. Pack for the conditions ahead, because the wrong kit can turn a simple climb into a rescue mission.
in¹⁵ | Behaviour Matters | The lens of a comedian
Be a student of human nature; listen and watch in equal measure. Take what you observe, turn it on its head, and deliver a punchline no one will forget.
in¹⁶ | Reality Matters | Failure is your friend
Stop overthinking. Make it, use it, improve it, smashing a few plates along the way. Challenge convention, fail fast, learn even faster. Act on what you see and create something people will truly want.
in¹⁷ | Limits Matter | Break it before they do
In the playground of life, others will do the unexpected, even the unimaginable. When something works as intended you are only halfway there. Misuse it, abuse it, then decide what needs education, and what needs action.
in¹⁸ | Purpose Matters | Don’t drift, drive
An idea without purpose has no anchor; it drifts wherever the current takes it. You’re navigating a river with an undercurrent, so choose the speedboat, not the paddleboard. No one ever meandered their way to success.
