in3 Blog

INSIGHT 13 | LAYERS MATTER There’s strength in layers, of that there is no doubt. Have you considered what under-armour your idea has? Creation is one thing, tough enough on its own. How it’s presented to the world is what really protects you from catching a cold. in¹³ | Layers Matter Protective shells … Tough nuts to crack Back in 1745 Benjamin Franklin once wrote “Fortified towns are hard nuts to crack” so how can you fortify your business when a patent isn’t viable. The mo

INSIGHT 12 | PRAGMATISM MATTERS Patents add weight to your idea but can also weigh it down. Ever asked yourself if you’re protecting something people actually want? Simply following convention can be costly. How sure are you there is method in your madness? in¹² | Pragmatism Matters The patent smokescreen… Vanity or validation That magical moment, your idea has finally been validated, and all your hard work has been rewarded. Your patent has been granted and published to th

INSIGHT 11 | BOUNDARIES MATTER Ever felt like a caged innovator? Inspired, but boxed in by constraints. The good news is that limits can be the catalyst, a workaround that just works. Have you embraced the cage, or are you still fighting it? in¹¹| Boundaries Matter The caged innovator…Inspired by constraints Anything can be taught, right? There’s a technique or trick for everything, a formula to follow that guarantees results. That’s why we have an education system, surely.

INSIGHT 10 | EVOLUTION MATTERS SME, now that's Some Mountain Expedition. A journey you've set out on with passion and purpose. Ideas rarely translate as perfect and complete products, they evolve. The question isn’t whether your idea will change; it’s which version you will launch first. in¹⁰ | Evolution Matters SME… Some Mountain Expedition Now, I’m no fan of abbreviations, they are often exclusive, a language for those already in the know. But I am a huge fan of clarity,