WHY THE BOOK EXISTS

We all have ideas, but not everyone is compelled to follow them through.

If you do decide to scratch that particular itch, it can feel more like a night rally than a stroll along the beach.

If you have an idea you can’t shake, you’re already on the Innovation Black Run.

This book exists to make things simpler.

To help you see where you’re going when your headlights barely illuminate the road ahead.

So, You’re Still With Me... That’s intriguing

I created this book for people like you, those who see things differently and want to make something happen.

Over the years, I’ve met many with great ideas but few who turn them into something real. Not because the ideas weren’t good, but because the process around innovation had become unclear and overly complex, with too many steps and too much to consider.

That’s where Innovation Made Simple began: a way to focus on what matters, to bring clarity, action and momentum. This isn’t a textbook. It’s a guide for progress. A companion for the climb.

It draws on lessons I’ve learned while chasing my own ideas and helping others shape theirs, knowing when to push, when to pause, and how to keep moving when the path gets steep.

So, if you have the courage to start, and only take one thing from this book, let it be this:

Trust that simplicity brings clarity, and clarity yields results.

So, take your idea. Shape it. Make it. Launch it.

The view from the top is worth the climb.

Steve Blanks